Syrian Scout Association
The Syrian Scout Association needed a full rebrand to modernize its identity while honoring its heritage. As one of the earliest members of the Arab Scouting movement, it was essential to preserve the spirit of freedom, heritage, and community.
The Syrian Scout Association needed a full rebrand to modernize its identity while honoring its heritage. As one of the earliest members of the Arab Scouting movement, it was essential to preserve the spirit of freedom, heritage, and community.
The Syrian Scout Association needed a full rebrand to modernize its identity while honoring its heritage. As one of the earliest members of the Arab Scouting movement, it was essential to preserve the spirit of freedom, heritage, and community.
Color Codes
Typography
Poppins
Problem
The existing visuals were outdated and inconsistent across platforms. There was no unified brand system, making it difficult to maintain recognition or convey a strong sense of purpose and identity to a younger generation of scouts.
Solution
We crafted a brand system rooted in Syrian heritage—drawing on architectural motifs, the wheat of resilience, and the iconic hawk to represent strength and vision. A refreshed logo, modern color palette, and comprehensive visual guidelines ensured consistency across uniforms, digital media, and publications. The result was a proud, timeless identity that resonated with both old and new members.
Problem
The existing visuals were outdated and inconsistent across platforms. There was no unified brand system, making it difficult to maintain recognition or convey a strong sense of purpose and identity to a younger generation of scouts.
Solution
We crafted a brand system rooted in Syrian heritage—drawing on architectural motifs, the wheat of resilience, and the iconic hawk to represent strength and vision. A refreshed logo, modern color palette, and comprehensive visual guidelines ensured consistency across uniforms, digital media, and publications. The result was a proud, timeless identity that resonated with both old and new members.
